Iron Maiden to release new Belgian-style beer
Iron Maiden Hallowed press release
In a new carbonated caper, Iron Maiden are preparing to release a new Belgian- style beer. The band has partnered back up with Robinsons Brewery, who were the purveyors of their previous alcoholic adventures: Trooper ale, Trooper 666, and Red ‘N’ Black porter. The name of this new malt manifestation? Hallowed.
Brewed in England, the Belgian-inspired beer will be 6.0 ABV (alcohol by volume) in a 330mL bottle. Also, according to Iron Maiden’s official beer website, beyond its parentage, Hallowed is made even more unique by the fact that it’s one of the first Robinsons Brewery beers made with Belgian yeast. The brewery hasn’t changed its yeast since 1942, so Hallowed marks a turning point for the British brewmasters.
On the website, Iron Maiden frontman Bruce Dickinson says, “What makes this brew pretty special is that we’re adopting a Belgian yeast for the first time. I’m a big fan of Belgian beers, so I jumped at the chance to brew my own. While I get very excited about experimenting with new formulas and ingredients, the thing about Belgian beer is that it’s as much a way of life as it is a drink. We’ve tried to bottle that philosophy in HALLOWED, albeit with a British twist.”
For those unsure of what to expect from the beer, Robinsons Head Brewer Martyn Weeks assures, “Hallowed drinkers are in for a treat," explaining that Belgian yeast withstands higher alcohol levels and adds a fruitiness and spice to the tasting experience.
Weeks says, “It’s all in the yeast. Belgian yeast yields a very distinct taste and presentation. You can sniff out a Belgian beer simply from its aromas: fruity, spicy and earthy.”
Will you be trying Hallowed?
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